© 2009 Purple Seven Ltd
+44(0)1926 483750
enquiries@purpleseven.co.uk
+44(0)1926 483 750
VS Essentials is a suite of easy-
Who is it for?
It is designed for people in your organisation who need fast access to essential figures.
What will it show me?
Key sales and customer information for any current or matured event with drill-
From simple numbers of tickets sold, ticket yield & revenue generated through to analysis of other events attended or booked for by the same customers, the number of visits they have made to your organisation and where they came from.
How can I use it?
Managing and forecasting sales, great for sharing with touring companies or reporting to senior management.
Skill level
VS Analysis is a sophisticated analysis tool that gives you the freedom to interrogate customer and transactional data drawn from your box office system. With an integrated mailings tool, you can put your findings into practical action.
Who is it for?
Those in your organisation who need to understand your customers and their behaviour.
What will it show me?
It gives you the flexibility to slice and dice your customer, transactional and event data to suit your needs.
You can segment your database, creating groups of customers based on a wide range of filters such as events they have attended, how much they spent, how often they attend. You can interrogate these groups further and compare groups with one another.
Results are clearly displayed in chart, graph or data table form -
How can I use it?
Strategic marketing planning, reporting to funders and senior management, customer segmentation, targeted communications,
Skill level
VS Communications is a practical tool for communicating with customers and monitoring ticket purchases made as a result of your campaigns.
Who is it for?
Anyone in your organisation who needs to be able to execute effective customer communications.
What will it show me?
VS Comms gives you the ability to communicate with customer groups or segments that you have devised using email, SMS or print.
360° reporting linked to your box office data shows you the true success of your campaign, monitoring bookings that result from the communications you have sent.
How can I use it?
Marketing communications using email, SMS and print with accurate evaluation reporting.
Skill level
VS Audience Builder is based on the pioneering work of Andrew McIntyre that focuses on taking customers on an artistic journey.
Who is it for?
Those in your organisation with a remit for strategic marketing or CRM.
What will it show me?
Using McIntyre’s ‘Climbing Frame’ structure, you will be able to segment your customers by their attitude to risk. Each group can be communicated with in a specific way, to move them through the Climbing Frame.
How can I use it?
Build a lasting and dynamic relationship with targeted customer groups for long term profitability.
Skill level
VS Loyalty Builder is a practical tool for identifying attenders by frequency and
communicating with them directly to encourage re-
Who is it for?
Those in your organisation who manage customer relationships and undertake marketing communications.
What will it show me?
By creating customer groups based on frequency of attendance you will be able to run and evaluate campaigns that aim to increase frequency of attendance.
How can I use it?
Improve Marketing ROI by focusing on customers already in your system.
Catching first time attenders as they enter your organisation and managing their
repeat attendance. Improve frequency of attendance of semi-
Skill level
Please Contact Me
