What is Vital Statistics?

"Vital Statistics has given us a deeper insight into our audiences"

Sam Tai, Marketing Manager, theBroadway, Barking

What is VS?
Case Studies
Find out more
How VS works
Transferring Your Data
Are you compatible?

Vital Statistics is a tool for dynamic businesses who need to interrogate real-time customer and transaction information.


The system complements all major box office systems by giving professionals access to a suite of analysis and reporting tools to make smart decisions.


UK clients include:

Liverpool Everyman & Playhouse

Reading Arts & Venues

Audiences Central

Northern Stage

The Lowry

Audiences London

Arts About Manchester

West Yorkshire Playhouse

Audiences Northern Ireland

Warwick Arts Centre

Barbican

 

Marlowe Theatre

 

Audiences Wales

 

Glasgow Grows Audiences

 

BRB

Which VS is right for me?

VS Essentials

For organisations new to using customer data who want to get a snapshot of their audiences.

VS Basic

For organisations that want to analyse and report on their customer data.

VS Professional

For organisations that need tools to help them further interrogate and proactively use their customer data.

VS Enterprise

For those with a sophisticated approach to using data that need tools to save time and be effective.

VS for Agencies

For 'umbrella' organisations that want to analyse data from a number of venues at a strategic level.


How do clients use VS?

Individual organisations:

  • improved audience retention
  • better reponse to campaigns through improved targeting
  • attract sponsorship by matching customers to sponsors target market
  • reporting for senior management
  • more effective use of limited marketing budgets

Case Studies