1. Shows and Customers

This suite of reports is a quick-glance graphical view of sales and customers by event. Users can monitor overall sales, as well as for specific performances in a run.

2. Data Hygiene

Using the data hygiene reports, you will be able to maintain a clean and usable customer database. Any arts organisation that uses its box office data for direct marketing purposes should ensure the data is clean and up-to-date with minimal duplicate records or rogue accounts.

3. Your performance over time

To complement the reports in Your Shows & Customers, this section of reports examines your sales and customer information by time period rather than by event. It offers a quick-view of how you are performing over time and gives you the ability to identify trends and any trouble-spots that might need longer term attention.

4. Your Strategy

VS Essentials gives you the information to prioritise areas for audience development. This set of reports identifies trends in your data that can be addressed and measured over time.