© 2009 Purple Seven Ltd
+44(0)1926 483750
enquiries@purpleseven.co.uk
+44(0)1926 483 750
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June 2009
Case Studies
Building Audiences For Panto
Sarah Cox, Reading Theatres explains how she achieved the highest ever retention rate for panto as well as attracting over 500 new attenders.
Strategic Planning
Scott Turner, Liverpool Everyman & Playhouse explains how Vital Statistics has made it easier to access business critical customer information
Regional Audiences
Charlotte Wilson, Glasgow Grows Audiences explains how VS has given her a clear picture of arts attendance in her region resulting in more venue collaboration.
Newsbite is a monthly newsletter for organisations that have a DDX installed.
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Focus on: ROI
This season we are focusing on Return on Investment.
With inevitable funding cuts looming, arts marketers are having to juggle commercial imperatives with audience development targets.
The pressure is on to make cost savings while still achieving revenue potential.
Maximising the return on every marketing £1 spent is a good first step and as most arts organisations spend heavily on brochure mailings, this is the best place to start.
Download some of our free resources below:
Article
Case Study
What Is ROI?
Stuart Nicolle, MD of Purple Seven examines ROI and how it can impact on arts organisations.
Mailing ROI
Sarah Cox, Reading Arts & Venues, explains how she achieved improved response rates and ROI by using Vital Statistics.
How To
Double your ROI
A step-
Keep up to date with box office marketing tips and techniques through our monthly newsletter
July 2009
Aug 2009
Sept 2009
TOP TIPS & USEFUL STUFF
Getting Started with VS
Rosa Corbishley, Communications & Development Manager at Salisbury International Arts Festival explains why they chose VS and how it has impacted on their marketing effectiveness.