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Balanced Database Programme
The Balanced Database Programme is a new training programme that will increase ticket revenues, reduce wasted marketing spend and improve mailing response rates – or your money back. Too good to be true?
Aimed at marketing professionals working in ticketed arts organisations, the programme combines workshops, consulting services and software. It kicks off with a 3-day intensive course examining the fundamentals of segmentation and CRM along with how to manage your own customer database and move from theory to practice.
We will work with delegates using their own data, supporting them while they create and send a brochure mailing using the segmentation model. If we can't improve on the ROI of the mailing, we will waive the course fee, so there really is nothing to lose.
Our Balanced Database segmentation method is proven to have a dramatic impact on mailing response rates and our Vital Statistics software manages the dynamic segments - making it easy to apply the segmentation system in everyday marketing activity.
| You will | Your Customers will receive |
| ✔ Earn more revenues | ✔ the right information |
| ✔ Save on marketing costs | ✔ about the right products |
| ✔ Get better return on marketing investment | ✔ at the right time |
| ✔ Develop better relationships with your customers |
"As a result [of the Balanced Database] we have cut our brochure data by 15,000 and decreased the numbers of direct mail that we send out, which resulted in £30,000 worth of savings in the 2010/2011 financial year and tripled return on investment on our seasonal brochures"
Lucy Macmillan, Marketing Manager, Richmond Theatre
Who is it for?
Our 3-day course is for anyone who wants to change some marketing habits to achieve great results and who can make those changes back in the office.
What you’ll learn
Working with your data throughout the course, you’ll learn how to segment your customers, what each segment represents for your organisation long-term, how to manage your segments to create a balance of different customer types on your database.
The course is 3 days across a number of weeks so you’ll have a chance to implement what you’ve learned in each session, then come back and review your progress.
We will work with you to set a strategy for customer management that suits your organisation and gives you the knowledge and tools to continue working in the ‘Balanced Database’ way for the next 12 months, with full support from the expert team at Purple Seven, laying the foundations for results driven customer relationship management.
Money back guarantee – risk free
We’re so keen that you try the Balanced Database approach that if we can’t increase your mailing ROI, we will refund the cost of the course – what’s not to lose?
When is it?
Friday 27th January 2012
Wednesday 22nd February 2012
Wednesday 7th March 2012 + 12 months of software and support
Cost per organisation
Maximum of 5 organisations per course, but you can bring your colleagues.
| VS Client - with campaigns software | £4,000* |
| VS Client - with out campaigns software | £4,500* |
| New Client | £4,900* |
| Second delegate | £190* |
*+ VAT
