Vital Statistics Touring

Get direct access to customer and sales data from any number of venues, at the push of a button…

• Direct access to customer & sales data
• Monitor sales figures at any venue on your tour
• Understand audiences and how your marketing activity is working

“If anyone asked me “why should I buy VS Touring?” – it allows you to see what’s working in your direct marketing and how best to use finite resources.” 
Jane Donald, Director of Marketing & Communications, RSNO

Consistent figures for easy comparison

As a touring company, you are probably juggling relationships with multiple venues and receiving sales and audience information from any number of ticketing systems. Vital Statistics Touring is a web based application that automatically brings sales and customer data for your events into a single place – giving you consistent information for each venue and across your whole tour.

Marketing response to sales patterns

Data is refreshed every night, providing up-to-date stats on how your shows are selling, so you can rest easy or re-focus your marketing activity to boost sales – based on timely and accurate information.

Building Audiences in Partnership

With greater knowledge and a more efficient way of sharing information, Touring Companies and Venues can work closely to build audiences for mutual benefit.

Requesting and sharing data is done through the VS web application so Touring Companies will only receive data relating to their events and venues have control over the level of data disclosure – just postcodes or full names and addresses – in line with agreements in place between the venue and touring company.