The location of the Rose Theatre in Kingston, on the outskirts of inner London are so that it has to compete with the attention of West End venues and other producing theatres in London. Therefore, growing customer relationships and maintaining a new stream of new customers is key to their strategy.
Brett Fousler, Box Office Manager explains the benefits of using Purple Seven solutions.
Vital Statistics provides us support in all manner of box office procedures from data cleaning to mail outs and audience research. By having the benefit of Vital Statistics I can pull data for marketing mailers and e-shots quickly and ensure that we target effectively and track all responses.
Introducing Purple Seven solutions has enabled the team to work closely together.
We have introduced processes between the team that have ensured we’re working together and can all monitor the results. This has helped us ensure we’re mailing our customers intelligently .
Rose Theatre has been one of the leading venues to use our 'My Market' Arts Dimensions analysis.
My Audience and My Market proved very interesting and we can now target new customers within key areas of interest and focus our campaigns. We will be using the findings within our Christmas show marketing campaign to target areas with a high propensity to attend and we can’t wait to see the results.