Session1

E-Marketing Success: The Essentials

First, we'll examine the results of a recent study of 10,000 arts attenders, to understand exactly how and why the Web and e-mail influence their arts attendance.

Then we'll review five essential techniques you should be using with your own e-mail marketing efforts, including tips on how to build your e-mail list, and design effective campaigns. This session will also feature e-marketing case studies from around the world.

Session 2

E-marketing Success: Proven Techniques, Top Tips, and Latest Trends

During this session, you'll learn about how successful arts marketers are using e-mail, and come away with actionable ideas to implement in your own organisation. We'll go through all the steps of creating an e-mail marketing strategy, from a detailed review of design techniques to reports on day-of-week targeting, and how to avoid having your e-mails blocked as spam.

Then we'll focus on the fastest growing trend in online marketing - streaming video. You'll see examples of what others are doing, and learn what it takes to add video to your Web site in a simple and cost-effective way.