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The fundamentals of marketing are to reach the Right People at the Right Time with the Right Message at the Right Price.

The arts industry is well equipped to do this because of the vast banks of customer information held in box office systems.

Using Vital Statistics, this data can be transformed into valuable marketing information such as:

• Who customers are, including other likely interests
How often they attend events
Which events they attend
When they book
How many people they bring with them
How much they pay for their tickets
• Where they live

“VS has given us a deeper insight into our audiences”

Sam Tai,

Marketing Manager, theBROADWAY, Barking