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Eugene Carr
Pub 2005
£10 |
Most arts Web sites are marketing opportunities waiting to happen. The key to unlocking the potential of your site is having a set of basic principles to guide your design efforts.
Web Sites for Culture provides a structured way of thinking about how to build and improve your arts Web site. You will learn how to think about basic issues of site strategy, conception, design and basic development, all written from a marketer’s perspective.
You will improve your site when you know:
- What most arts sites are lacking
- What arts patrons really want from an arts site
- How to research your needs and develop a site strategy
- How to hire and manage an outside site design company
- How to test your site with your patrons
- What it takes to run your site once it’s launched
- How to get properly listed on Yahoo and Google
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Eugene Carr
Pub 2004
£10 |
Sign-Up for Culture answers the question: "Now that I see my e-mail marketing is really working, how can I grow my e-mail list quickly?"
Today, arts marketers are caught in a transition. Arts patrons are living in a digital world where e-mail communication has become ingrained into the fabric of their daily lives. However, arts marketers don’t yet have an e-mail relationship with most of them. Here is what you need to know to build those relationships quickly and effectively.
You will learn:
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How arts patrons behave online and how to market to them
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What goes into an e-mail acquisition plan and how to create one
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20 Top Ideas to build your list quickly
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Eugene Carr
Pub 2007
£10 |
E-mail is revolutionizing the way the arts are being marketed today, and here's what you need to know to get started!
You will learn:
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Why an investment in e-mail marketing will provide a spectacular return
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What arts patrons do online, and why arts e-mail is so powerful
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Why e-mail works better than other marketing techniques
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What the anti-spam law is all about, and how to comply with it
You will get started the right way with:
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Case studies from the New York Philharmonic, The Drawing Center, and others
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Essential tips for great e-mail marketing
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