Big Insights

Purple Seven is helping the arts and entertainment industry understand, develop and engage their audiences in a more sustainable and powerful way than ever before by starting with the consumer. This is driven by our unparalleled data sets in the Arts that generate the insights

110 VENUES
Purple Seven collects ticketing and survey data from venues of all size from across the UK.
5.6m TICKET BUYERS
Purple Seven is able to analyse the true size of the ticket buyer universe by looking at holistic Arts behaviour across the UK.
37m TICKETS
Purple Seven uses its understanding of ticket sales to drive understanding, insights and action to support growth in ticket sales.
11.4m VISITS
Purple Seven uses the visits information to understand if a consumer is coming for the first time or a frequent attender.

It is not about the size of the data, its about the actionability of the insight. Whether looking at the behavioural data, customer feedback or profiling, Purple Seven will translate the data into insight to improve customer engagement.